Leading up to the 2020 holiday season, the pandemic forced brands to adopt new revenue channels, upgrade technology, and shift focus to digital experiences. Online spend during Cyber Week broke records with a 21% growth compared to 2019. Experts predict the upward trend of online shopping will be no different this year.
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Michel Design Works launched a new online DTC store in the fall, a very competitive and expensive time for paid advertisements due to the holiday season. However, they partnered with Blue Acorn iCi to launch a multi-channel marketing campaign accompanying the site launch. Learn how the brand increased their email database by 114% in this case study.
Subscription offerings attract customers looking for convenient experiences and provide brands with a steady stream of revenue and data. Due to the value a brand gains by implementing this business model, Gartner predicts that 75% of organizations selling DTC will offer subscription services by 2023. Learn what makes a subscription model successful in this report.
Customer expectations are greater and holiday business goals are higher. Many brands and retailers surpassed revenue goals last holiday season, adding pressure on organizations to exceed those numbers in 2021. Learn how to create great digital experiences that delight the customer throughout the holiday season and beyond in this report.
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