Blue Acorn iCi and Michel Design Works
Learn why Blue Acorn iCi was the Performance Marketing partner of choice for Michel Design Works.
Learn why Blue Acorn iCi was the Performance Marketing partner of choice for Michel Design Works.
Michel Design Works partnered with Blue Acorn iCi for Performance Marketing services, as well as the team’s strategic guidance during their DTC site build. Unlike a typical brand agency that focuses on impressions, Blue Acorn iCi’s Performance Marketing team focuses on ecommerce KPIs, such as conversion rate, that help brands see a return on their investment. Our services range from targeted paid search and social to email and SEO.
Learn how Blue Acorn iCi grew the Michel Design Works email database by 114% in the first 90 days of the social media campaign.
Unlike brand agencies, performance marketing agencies focus on KPIs that matter most to ecommerce businesses, such as conversion rate, retention, and average order value. Lindsey Murray, VP of Performance Marketing at Blue Acorn iCi, shares her tips for working with a performance marketing agency and how she collaborates with brand agencies.
Customer expectations are higher than ever when it comes to online shopping. That means brands must provide a frictionless path to purchase online. Which steps in the buyer journey create the most turmoil? Get the Complete Customer Experience report.
In today’s competitive market, brands are doubling down on personalization to survive and thrive. However, it’s easy for a brand to lose sight of the personalization strategy and over personalize in a way that does not add value to the consumer. It’s one thing to send someone personalized product recommendations, it’s another to parse someone’s last name into a paid social media ad.
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