Follow the customer journey from research to return.
Customer expectations are higher than ever when it comes to online shopping. That means brands must provide a frictionless path to purchase online. Which steps in the buyer journey create the most turmoil? Blue Acorn iCi's team of commerce experts conducted a customer experience study that analyzes dozens of brands--from homepage to returns--across various industries and digital maturities. Are you ready for the big reveal?
48% of shoppers have left a brand’s website and made a purchase from a competitor because of a poorly personalized experience.
When shoppers follow AI-powered product recommendations, their average order value increases by 14%.
74% of respondents are more likely to purchase online if they can return or exchange in-store.
We have the answers.
Download the Report