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First Citizens Bank

First Citizens Bank on the Path to Digital Transformation

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From Disjointed to Digitally Transformed

First Citizens Bank has been offering convenient and easy banking to consumers and businesses for over 100 years. Headquartered in Raleigh, NC, they operate in 18 states across the U.S. with over 550 branches. However, they needed to modernize their digital presence and streamline the customer experience on FirstCitizens.com. The regional bank invested in Adobe Experience Cloud and partnered with Blue Acorn iCi to implement Adobe Experience Manager, Adobe Analytics, and Adobe Target.

Mitigated Risk Through MVP Site
Improved Time to Value Realization
Optimized Customer Experience

Planning, Executing and Measuring the Digital Transformation Journey

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