Did you know 71% of US adults plan to do more than half of their holiday shopping digitally this year? The increase in online traffic and sales puts pressure on brands to optimize their digital customer experience. In this new guide, we outline how to prepare the holiday season, from customer experience strategy to ecommerce production support.
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We're entering an unprecedented holiday season as COVID-19 remains a prevalent issue. By planning ahead, brands can prepare their technology stack, marketing strategy, and security for the influx in online traffic and sales. According to MarTech Series, 66% of shoppers anticipate their online purchases to increase during the 2020 holiday season. 39% of shoppers plan to start their holiday shopping in October this year, putting pressure on brands and retailers to focus on the digital customer experience.
Blue Acorn iCi created the 2020 Holiday Readiness Guide to help brands and retailers navigate the holiday season, from customer experience strategy to ecommerce production support.
Born from the minds of engineers, data scientists, commerce experts, designers, and strategists. Blue Acorn iCi is a leading independent digital customer experience company that solves problems and delivers results. The first company of its kind to pioneer what's possible through the convergence of analytics, digital commerce, customer experience, and full-service commerce offerings.