B2B Digital Transformation Journey
SouthernCarlson Case Study
SouthernCarlson Case Study
SouthernCarlson successfully built a hardware company on the foundation of service and commitment to the customer. Their over 150 store locations provided them the optimal opportunity to create a streamlined omnichannel experience for their B2B customers. Their previous site offered little more than a scaled-back online catalog with very limited functionality. They needed a partner with the technical expertise and resources to implement a new B2B digital customer experience to meet the complex needs of today's B2B shoppers.
Magento's native requisition list feature optimizes the B2B digital experience by saving time when ordering frequently-purchased products.
With this feature, users can choose to pick up an item in-store, but ship other items all within the same checkout instance.
By integrating Varnet with Magento, the new site now shows the correct price list to any given user.
In many ways, manufacturing companies are more technologically advanced than consumer-facing brands but struggle to translate that to the digital customer experience. Learn what it takes to win in this new report.
A digital customer experience company that can build and manage all aspects of the DTC site - including technical, marketing, customer service, and fulfillment - will help you cut your project timeline and reduce the headaches of managing multiple vendors for each component of the CX. Follow these six steps to launch, maintain, and optimize a DTC channel.
What B2B companies lack in streamlined processes, data, and digital savvy, they make up in opportunity. The opportunity stems from being the first of their kind in their industry to deliver an experience their customers have never seen before but highly desire from B2B brands. In this new workbook, Blue Acorn iCi's experts have compiled the top tips and insights for successfully mastering B2B digital transformation.
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