Blue Acorn iCi and
Le Creuset
Le Creuset partners with Blue Acorn iCi to replatform 3 direct-to-consumer sites on Salesforce Commerce Cloud.
Le Creuset partners with Blue Acorn iCi to replatform 3 direct-to-consumer sites on Salesforce Commerce Cloud.
“While our loyal customers would argue that Le Creuset produces their favorite cookware on the planet, few would offer similar praise for our old website. We had a lot of initiatives to grow our brand presence, but there was such a strong disconnect between the value we were providing with products and the value we were providing with our site. That’s when we started looking for a partner.” - Rick Dewalk, VP of Ecommerce, Le Creuset
Blue Acorn iCi built three sites on a single Salesforce Commerce Cloud platform, making it easy for the Le Creuset team to manage the online stores and assets.
Blue Acorn iCi designed a frictionless, minimalist customer experience that inspires and converts shoppers.
By combining content and commerce, Le Creuset can connect with customers beyond transactions and form long-lasting relationships.
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Online marketplaces help brands reach new segments and customers. But these channels are reluctant to share customer data, leaving brands with little influence over the shopping experience. The solution? A customer-first direct-to-consumer (DTC) model.
A digital customer experience company that can build and manage all aspects of the DTC site - including technical, marketing, customer service, and fulfillment - will help you cut your project timeline and reduce the headaches of managing multiple vendors for each component of the CX. Follow these six steps to launch, maintain, and optimize a DTC channel.
Customer expectations are higher than ever when it comes to online shopping. That means brands must provide a frictionless path to purchase online. Which steps in the buyer journey create the most turmoil? Get the Complete Customer Experience report.
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