A Sophisticated Optimization Program for a Global DTC Brand

Blue Acorn iCi enhances the customer experience of a protective cases brand. 

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DTC Protective Cases Brand Improves KPIs With Sophisticated Optimization Program

After launching their direct-to-consumer (DTC) site, a brand known for their high performance protective cases and gear for professionals and outdoor enthusiasts set out to optimize the customer experience. The DTC brand partnered with Blue Acorn iCi to develop and implement a sophisticated optimization program.

Total Site Transactions Increased 90%


Revenue Increased 83%


Conversions Increased 61%


Learn how an optimization program increased site revenue by 83%

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Born from the minds of engineers, data scientists, commerce experts, designers, and strategists. Blue Acorn iCi is the leading digital customer experience company pioneering what’s possible through the convergence of analytics, digital commerce, customer experience, and experience driven commerce offerings. 

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