A Sophisticated Optimization Program for a Global DTC Brand
Blue Acorn iCi enhances the customer experience of a protective cases brand.
Blue Acorn iCi enhances the customer experience of a protective cases brand.
After launching their direct-to-consumer (DTC) site, a brand known for their high performance protective cases and gear for professionals and outdoor enthusiasts set out to optimize the customer experience. The DTC brand partnered with Blue Acorn iCi to develop and implement a sophisticated optimization program.
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Online marketplaces help brands reach new segments and customers. But these channels are reluctant to share customer data, leaving brands with little influence over the shopping experience. The solution? A customer-first direct-to-consumer (DTC) model.
In today’s competitive market, brands are doubling down on personalization to survive and thrive. However, it’s easy for a brand to lose sight of the personalization strategy and over personalize in a way that does not add value to the consumer. It’s one thing to send someone personalized product recommendations, it’s another to parse someone’s last name into a paid social media ad.
Customer expectations are higher than ever when it comes to online shopping. That means brands must provide a frictionless path to purchase online. Which steps in the buyer journey create the most turmoil? Get the Complete Customer Experience report.
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