Building a Better
B2B Customer

SouthernCarlson Case Study

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poor experience

Experience is Everything

48% of shoppers have left a brand’s website and made a purchase from a competitor because of a poorly personalized experience.

recommended products

The Power of Recommended Products

When shoppers follow AI-powered product recommendations, their average order value increases by 14%.

return options

Options Matter to the Modern Shopper

74% of respondents are more likely to purchase online if they can return or exchange in-store.

Using technical expertise and resources to implement a new digital customer experience fit for today's B2B shoppers.

SouthernCarlson successfully built a hardware company on the foundation of service and commitment to the customer. Their over 150 store locations provided them the optimal opportunity to create a streamlined omnichannel experience for their B2B customers. Their previous site offered little more than a scaled-back online catalog with very limited functionality. They needed a partner with the technical expertise and resources to implement a new B2B digital customer experience to meet the complex needs of today's B2B shoppers.

SouthernCarlson Case Study

Learn More About Blue Acorn iCi

Born from the minds of engineers, data scientists, commerce experts, designers, and strategists. Blue Acorn iCi is a leading independent digital customer experience company that solves problems and delivers results. The first company of its kind to pioneer what’s possible through the convergence of analytics, digital commerce, customer experience, and full-service commerce offerings.