Adobe launched the Adobe Experience Platform with the goal of enabling organizations to deliver optimal customer experiences at scale. Adobe Experience Platform is a customer data platform (CDP) that unifies customer data across systems in real-time. Marketers can use this data to deliver timely, targeted communications and personalized experiences by prioritizing first-party data, helping companies solve three major business problems: Disjointed customer journeys, personalization in a cookieless world, and employee enablement.
Collect data in a unified solution to track all online and offline customer interactions.
As the third-party cookie is phased out, first-party data will be paramount to providing personalized experiences.
From marketing to customer service, Adobe Experience Platform can automate workflows and optimize processes.
Deliver real-time customer experiences.
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