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How to Build
a Solid Analytics
Foundation

Understand your data quality level

Poor data quality has proven to cost organizations millions. Fortunately, these problems can be remedied. Our analytics experts can help!

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Data is Key

Data can either make or break your business. You should know how the accuracy of your data is affecting your marketing efforts.

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Benefits of Good Data

When the digital analytics implementation is up-to-date and collecting accurate data, it allows for the automation of day-to-day KPI reporting.

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Improve the Quality

Data quality is not a “one-and-done” type of activity. Rather, it is an ongoing effort to ensure the significant investment in digital analytics is protected.

Did you know poor data quality costs the average enterprise organization $14.2 million annually?


Even with machine learning and predictive modeling grabbing headlines in the digital analytics community, many organizations are still investing in building the very foundations of their digital analytics programs. Others are discovering the data infrastructure they have cobbled together over the years has severe deficiencies. If the data used to drive critical decisions in a business is missing, incomplete or inaccurate, the consequences can be tremendous.

Learn More About Blue Acorn iCi

Blue Acorn iCi is a full-service experience-driven commerce company rooted in data analytics. We serve leading and aspiring B2B & B2C brands by leveraging our expertise in strategy, design, development, marketing services & operations. We deliver creative solutions that accelerate our clients' ability to grow market share more profitably while strengthening their customer relationships.