Own the Customer

Making the switch to direct-to-consumer

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During the next five years, 8 out of 10 consumers plan to shop directly with a brand.

Retailers and online marketplaces, like Amazon, help brands reach new segments and acquire customers. However, these channels are reluctant to share customer and product data, leaving brands with little influence over the shopping experience. The solution? A customer-first direct-to-consumer (DTC) model.

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Legacy Brands Maintain Relevancy With DTC

While the majority of sales still happen in a brick-and-mortar store, the largest growth is in direct-to-consumer.

The Power of the Direct-to-Consumer Channel

According to Forrester, 43% of consumers prefer to purchase a product directly from the brand rather than a retailer or distributor.

Own Your Customer Data, Own the Customer Experience

A direct-to-consumer channel gives brands full control over the customer experience, from the homepage to returns.

Why embrace the DTC approach?

During the next five years, eight out of ten consumers plan to shop directly with a brand.

Get Prepared

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