How Manufacturing Companies Can Win Over the Modern Consumer

Strategies and insights to pivot the customer experience

How to attract consumers with a DTC channel

Customer-centric strategies, well-known in the B2C world, are changing the landscape of B2B manufacturing companies. In many ways, manufacturing companies are more technologically advanced than consumer-facing brands but struggle to translate that to the digital customer experience. However, industry-leading manufacturing companies are responding to intensified competition and evolving customer needs, pushing the standard for others in the industry. In fact, 79% of companies with a global footprint have started an Industrial Internet of Things (IIoT) initiative and are investing in digital transformation, according to IDC.

Manufacturing Brands' Top Trends & Challenges

Learn what's shaping the manufacturing industry and how to stay one step ahead of the competition.

Attract Consumers with a Direct-To-Consumer Channel

Discover the 3 areas manufacturing companies need to focus on to attract & retain loyal customers.

Take Action: What You Can Do This Month

Implement 7 simple, actionable steps to start moving in the right direction.

Learn More About Blue Acorn iCi

Born from the minds of engineers, data scientists, commerce experts, designers, and strategists. Blue Acorn iCi, an Infosys company, is a leading digital customer experience company pioneering what’s possible through the convergence of analytics, digital commerce, customer experience, and experience driven commerce offerings.

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