How Manufacturing Companies Can Win Over the Modern Consumer

Strategies and insights to pivot the customer experience

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How to attract consumers with a DTC channel

Customer-centric strategies, well-known in the B2C world, are changing the landscape of B2B manufacturing companies. In many ways, manufacturing companies are more technologically advanced than consumer-facing brands but struggle to translate that to the digital customer experience. However, industry-leading manufacturing companies are responding to intensified competition and evolving customer needs, pushing the standard for others in the industry. In fact, 79% of companies with a global footprint have started an Industrial Internet of Things (IIoT) initiative and are investing in digital transformation, according to IDC.

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Manufacturing Brands' Top Trends & Challenges

Learn what's shaping the manufacturing industry and how to stay one step ahead of the competition.

Attract Consumers with a Direct-To-Consumer Channel

Discover the 3 areas manufacturing companies need to focus on to attract & retain loyal customers.

Take Action: What You Can Do This Month

Implement 7 simple, actionable steps to start moving in the right direction.

Increasing customer retention by just 5% can increase profits by 25% - 95%.

Get the must-do tips for retaining DTC customers.

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Learn More About Blue Acorn iCi

Born from the minds of engineers, data scientists, commerce experts, designers, and strategists. Blue Acorn iCi, an Infosys company, is a leading digital customer experience company pioneering what’s possible through the convergence of analytics, digital commerce, customer experience, and experience driven commerce offerings.

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