Online marketplaces like Amazon, Wayfair, and Etsy have become the go-to destination for researching new furniture pieces. But it’s popular direct-to-consumer brands like Lovesac, Article, and Burrow that have turned their digital channels into online showrooms. The global pandemic has only accelerated the growth of the online furniture industry and heightened customer expectations. It’s up to furniture brands and retailers to align with customer needs or risk falling behind the competition.