Implement a Data-Driven Subscription Model

Learn why subscriptions are a win-win for consumers and brands.

The Ecommerce Subscription Model

The subscription box craze started with the launch of Birchbox in 2010, followed by Dollar Shave Club in 2011 and Blue Apron in 2012. Consumers, sick of paying high prices and forgetting to replenish products they use regularly, turned to subscription boxes that save them time and money.

In this report, we ~unpack~ what makes a subscription model successful, how to delight customers with data-driven experiences, and the must-have systems to build it.

Subscriptions continue to gain momentum

In 2018, only 15% of consumers were box subscribers, but in 2020, 71% of consumers had at least one subscription.

Not all subscriptions are created equally

Learn the three types of subscription models and which one is right for your brand.

Recurring revenue and recurring customer data

Continuous streams of data can help inform business decisions far beyond subscriptions.

Increase predictive revenue, retention, and loyalty with a subscription model.

According to Gartner, 75% of brands selling DTC will offer subscription services by 2023.

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Learn More About Blue Acorn iCi

Born from the minds of engineers, data scientists, commerce experts, designers, and strategists. Blue Acorn iCi is the leading digital customer experience company pioneering what’s possible through the convergence of analytics, digital commerce, customer experience, and experience driven commerce offerings.

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