The Complete Customer
Experience Report

Follow the customer journey from research to return.

The customer experience can make or break a brand's identity. How does yours measure up?

Customer expectations are higher than ever when it comes to online shopping. That means brands must provide a frictionless path to purchase online. Which steps in the buyer journey create the most turmoil? Blue Acorn iCi's team of commerce experts conducted a customer experience study that analyzes dozens of brands--from homepage to returns--across various industries and digital maturities. Are you ready for the big reveal?

Experience is Everything

48% of shoppers have left a brand’s website and made a purchase from a competitor because of a poorly personalized experience.

The Power of Recommended Products

When shoppers follow AI-powered product recommendations, their average order value increases by 14%.

Options Matter to the Modern Shopper

74% of respondents are more likely to purchase online if they can return or exchange in-store.

Learn More About Blue Acorn iCi

Born from the minds of engineers, data scientists, commerce experts, designers, and strategists. Blue Acorn iCi is the leading digital customer experience company pioneering what’s possible through the convergence of analytics, digital commerce, customer experience, and experience driven commerce offerings.

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The Complete Customer Experience Report