Guidebook to Digital

Technology, Strategy, & Talent

In this Adweek/Brandweek Insights Group report, you'll find out why customer experience should be front and center of every brand's strategy.


Download the Report


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Digital Transformation 

Across all industries, 87% of digital marketers think Digital Transformation is the most promising, yet competitive, opportunity.

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Role of Technology 

"As 'digital marketing' becomes marketing in a digital world, technology is woven into virtually every planning assumption." - Gartner

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Critical Factors

Our survey tells us that 90% of companies lack the necessary digital skills to be successful. Filling those skillsets are the key hurdle to their digital transformation.

Download the report to learn insightful directives from industry leaders.

As a specialist investor in the marketing services industry—and owner of the leading industry media platform, Adweek—Beringer Capital has enjoyed a front-row seat to the customer experience (CX) revolution that’s taken place over the past five years. To better understand these trends, we conducted in-depth research into how CX affects the brand marketing ecosystem, including in-depth discussions with more than 30 senior executives at technology providers, brand marketers and agencies. Findings from that research are found in this report.

Learn More About Blue Acorn iCi

Blue Acorn iCi is a full-service experience driven e-consultancy rooted in data analytics. We serve leading and aspiring B2B and B2C brands by leveraging our proven expertise in strategy, design, development, marketing services & operations. We deliver creative solutions that accelerate our clients' ability to grow marketing share more profitably while strengthening their customer relationships.