In this Adweek/Brandweek Insights Group report, you'll find out why customer experience should be front and center of every brand's strategy.
Across all industries, 87% of digital marketers think Digital Transformation is the most promising, yet competitive, opportunity.
"As 'digital marketing' becomes marketing in a digital world, technology is woven into virtually every planning assumption." - Gartner
As a specialist investor in the marketing services industry—and owner of the leading industry media platform, Adweek—Beringer Capital has enjoyed a front-row seat to the customer experience (CX) revolution that’s taken place over the past five years. To better understand these trends, we conducted in-depth research into how CX affects the brand marketing ecosystem, including in-depth discussions with more than 30 senior executives at technology providers, brand marketers and agencies. Findings from that research are found in this report.
Blue Acorn iCi is a full-service experience driven e-consultancy rooted in data analytics. We serve leading and aspiring B2B and B2C brands by leveraging our proven expertise in strategy, design, development, marketing services & operations. We deliver creative solutions that accelerate our clients' ability to grow marketing share more profitably while strengthening their customer relationships.