2018 Luxury
Ecommerce Report

Over 30 pages of insights

Discover trends shaping the luxury ecommerce industry
Get tips on how to target and cater to today’s luxury shopper in 2018
Learn how to optimize the luxury ecommerce journey

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Customer Lifetime Value

Providing a loyalty program to frequent shoppers will increase spend per visit by 16% over the course of five purchases.

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Shopping Habits

The average number of luxury items purchased between the men and women is almost identical—2.8 items for men and 2.9 items for women.

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80% of luxury shoppers want an omnichannel experience.

Do you know today's luxury shopper?

Fifteen years ago, it was hard to imagine that a luxury consumer would shop online for an item worth thousands of dollars. Why give up the rich, personalized experience you get in-store? Fast-forward to today, 8% of luxury sales are online and expected to grow to 25% by 2025. Many luxury brands and retailers are making strides to prepare for the growth in online sales, but the quick shift could leave some businesses behind if they do not improve their online luxury shopping experience.


5 Sections

1Luxury Sales: Online vs. In-Store

Before diving into trends reshaping the luxury industry and creating the optimal luxury customer journey, this section will walk-through the shift between in-store and online luxury sales and the root cause. Luxury shoppers predominantly still prefer shopping in-store, but this could drastically change in the near future.

2Trends Reshaping the Industry

Like most other industries, the internet and ecommerce changed the landscape of the luxury industry. Ecommerce changed everything from the way customers shop and style themselves, to the way sales associates interact with their clients around the world. In 2018, the ecommerce luxury world will continue to reshape due to a number of significant trends.

3Today’s Luxury Shopper

The demographics of the typical luxury shopper are similar to the traditional persona: rich, educated, likes expensive hobbies. However, the way they shop is evolving due to the internet and ecommerce. There is a long-held belief that luxury shoppers are old and well-established, but the typical luxury shopper is now younger, richer, college educated, and digitally affluent.

4 Luxury Brands and Retailers Excelling in Digital Strategy

There are few luxury brands and retailers that have truly grasped how to cater to today’s luxury shopper and their online shopping needs. There are four luxury companies that each have their own unique approach to creating an optimal (and successful) customer experience.

5 Optimizing the Luxury Customer Journey

The ideal customer journey is seamless and spans across multiple channels, both offline and online. The luxury sales cycle is considerably longer than other retail industries, resulting in the need for multiple customer touchpoints and personalizing each touchpoint based on customer data like demographics, location, and store interactions. This next section will cover best practices for optimizing the luxury customer journey.

* Further Resources

This report also contains a list of other helpful resources to help you further your understanding and strengthen your position as a luxury ecommerce expert.

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Learn More About Blue Acorn

Blue Acorn is a digital agency and systems integrator dedicated to maximizing client satisfaction and online revenue for leading B2C and B2B brands. For all your ecommerce needs, an integrated team of designers, developers and strategists work together to deliver engaging shopping experiences for your customers and efficient processes for you. Whether you’re looking for fundamental or incremental change, the team at Blue Acorn will adopt your ecommerce KPIs as our own, and deliver the results that matter most to your organization. Services include replatforming, ecommerce design, systemsintegration, A/B testing, ongoing support, new feature development, analytics, and personalization.

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