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A Practical Guide to Managing Channel Complexity

Managing distribution channels is an ongoing challenge across manufacturers. The proliferation of digital channels has made it more complex for manufacturers trying to capitalize on eCommerce without creating channel conflict. To solve that dilemma, the traditionally linear business model with separate silos for B2B and B2C must be reconsidered.

Join Forrester Senior Analyst Joe Cicman and experts from Blue Acorn iCi and Adobe to learn the actionable steps that manufacturers can take this month to manage channel conflict, collaborate with channel partners and dealers, and benefit mutually from that collaboration. 

Forrester Analyst, Joe Cicman
Save the Date

Thursday, August 25th

Uncover Key Trends

Interact with Forrester Analyst

Make New Connections

12:00 PM EDT - 1:00 PM EDT

Meet the Panelists

Neerav Bhansali

Industry Strategy, Automotive & Mobility at Adobe

Neerav Bhansali leads Industry Strategy for Automotive & Mobility at Adobe, and is responsible for driving strategy, messaging and growth in the Automotive vertical. In this role, he partners with Adobe’s leaders to shape and coordinate Adobe’s go-to-market for the industry, as well as advise our largest global customers on their digital transformation needs. Prior to joining Adobe, Neerav worked in the Automotive industry-leading global teams across strategy, product development and product management.

Jonathan Burdette

Head of Industry Strategy, Manufacturing at Adobe

Jonathan is the Director of Digital Industry Strategy for Manufacturing at Adobe. In this role, Jonathan is responsible for driving strategy, messaging and growth in our industrial manufacturing segment. As the head of Adobe's manufacturing industry strategy, he partners with sales leaders and Customers in the CMO / COO / CTO verticals to enable a coordinated go-to-market strategy. Jonathan engages with C-level executives on an ongoing basis as an ambassador for Adobe's industry vision.

Marc Cohen

Chief Strategy Officer at Blue Acorn iCi, an Infosys Company

As Chief Strategy Officer, Marc is responsible for go-to-market, capability roadmap, and enterprise solutions strategy for Blue Acorn iCi. Marc joined the fast-growing consultancy, a leading provider of Adobe services, over six years ago, following a career in technology strategy at Deloitte Consulting. He has significant experience in digital strategy and implementation across industries, including the manufacturing, telecommunications, technology, and consumer retail sectors.  

Commerce Transformation in Manufacturing, Featuring Forrester

Thursday, August 25th, 2022 | 12:00 PM ET - 1:00 PM ET

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Learn More About Blue Acorn iCi

Born from the minds of engineers, data scientists, commerce experts, designers, and strategists. Blue Acorn iCi, an Infosys company, is a leading digital customer experience company pioneering what’s possible through the convergence of analytics, digital commerce, customer experience, and experience driven commerce offerings.

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