Companies have access to troves of customer data, but many lack the technology to activate insights. In this Executive Perspective, Greg Boone, Co-CEO at Blue Acorn iCi, dives into how customer data platforms (CDPs) help companies solve this problem by unifying customer data from multiple systems and channels. He'll uncover how Adobe Experience Platform takes it one step further by empowering brands to activate the data and deliver real-time customer experiences across channels from a single system.