Executive Perspective

Customer Data Platform Insights from Industry Leader

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Deep dive into customer data platforms with industry leader.

Companies have access to troves of customer data, but many lack the technology to activate insights. In this Executive Perspective, Greg Boone, Co-CEO at Blue Acorn iCi, dives into how customer data platforms (CDPs) help companies solve this problem by unifying customer data from multiple systems and channels. He'll uncover how Adobe Experience Platform takes it one step further by empowering brands to activate the data and deliver real-time customer experiences across channels from a single system.

Why does a company need a CDP?
How do brands know if a CDP is a fit for their business?
What value do brands see from Adobe Experience Platform?

3 Reasons to Invest in a Customer Data Platform

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Born from the minds of engineers, data scientists, commerce experts, designers, and strategists. Blue Acorn iCi is the leading digital customer experience company pioneering what’s possible through the convergence of analytics, digital commerce, customer experience, and experience driven commerce offerings.

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