Blue Acorn iCi was chosen as a trusted creative partner to design a forward-thinking suite of sites for AICPA, one of the largest professional organizations in the world.
For this project, we focused on the 12 most critical tasks that were common across all properties.
We established a remote user testing environment, allowing us to watch and record users as they interacted with the site.
The global navigation system our team designed for AICPA showed a dramatic improvement in the success rates of user critical tasks. Participants in the final testing provided positive comments about their experience, including a consistent experience across the organization’s different sites, the perception of being a recognized user, the delivery of personalized, relevant and timely content.
Blue Acorn iCi is a full-service experience driven e-consultancy rooted in data analytics. We serve leading and aspiring B2B and B2C brands by leveraging our proven expertise in strategy, design, development, marketing services & operations. We deliver creative solutions that accelerate our clients' ability to grow marketing share more profitably while strengthening their customer relationships.