In this case study, Rick Dewalk, Ecommerce Technology Manager at Le Creuset, explains why he and his team chose Blue Acorn iCi to solve their challenges with a new ecommerce platform.
A flexible grid system allows Le Creuset’s content managers to escape the suppressive nature of ugly banners and update the site with ease.
Because customers are invested in and loyal to their favorite color, we created a special feature that allows them to shop by color.
“Since launching, we’ve continued to work with Blue Acorn iCi and leveraged their deep ecommerce expertise. They understand our brand and our priorities, and they’re willing to do whatever it takes to help us hit our goals. But the results are so good, the partnership speaks for itself. While our loyal customers would argue that Le Creuset produces their favorite cookware on the planet, few would offer similar praise for our old website. We had a lot of initiatives to grow our brand presence, but there was such a strong disconnection between the value we were providing with products and the value we were providing with our site. That’s when we started looking for a partner.”
-Rick Dewalk, Ecommerce Director at Le Creuset
Blue Acorn iCi is a full-service experience driven e-consultancy rooted in data analytics. We serve leading and aspiring B2B and B2C brands by leveraging our proven expertise in strategy, design, development, marketing services & operations. We deliver creative solutions that accelerate our clients' ability to grow marketing share more profitably while strengthening their customer relationships.