Case Study: Paychex

Paychex Increases Conversion Rate with Enhanced Optimization Program

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Advanced Analytics and Experimentation Enhances Paychex Customer Experience

Paychex kicked off its optimization program but lacked an experienced partner that could help the company realize value from optimization efforts and implement personalized experiences. By establishing a collaborative partnership, Blue Acorn iCi helped Paychex identify, prioritize, and implement tests, analyze data, and make data-driven business decisions.

Validated Website Redesign 

Increased Conversions With A/B Testing 


Implemented Advanced Analytics Practices


Enhanced optimization program drives online conversions.

Blue Acorn iCi's optimization team helped Paychex validate their website redesign and drive value through A/B testing.  

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