12 Rules of Brand
Digital Commerce

Key insights to get ahead

Adweek Insights conducted one of the most comprehensive studies of brand digital commerce. This report highlights those findings and tells you how to move forward successfully.

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Consumers are in Control 

The rise of online shopping, driven by advances in mobile technology and powerful new commerce channels, has created a new digital path to purchase where consumers are in control.

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Brands vs Online Retailers 

Brands that are already engaged in digital commerce should focus on creating a distinctive offering for consumers and not simply copy the tactics of online retailers.

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Realistic Expectations

A brand should expect it to take at least three years for it to become net profitable and aim for a minimum level of total brand revenues to come from this channel.

What do we need to do right now about digital commerce - particularly direct-to-consumer - to be ready for the next decade?

Adweek and Brandweek are the leading news, events and insights platforms serving the brand marketing ecosystem. Our Adweek / Brandweek Insights Group regularly publishes thought leadership reports on the most critical trends and developments affecting marketers today. As the digital retail revolution accelerates, consumer goods brands are increasingly asking: “What do we need to do right now about digital commerce—particularly direct-to-consumer—to be ready for the next decade?” To answer that question, we conducted the most comprehensive and authoritative study of Brand Digital Commerce published to date. 

Furniture Report

Learn More About Blue Acorn iCi

Blue Acorn iCi is a full-service experience driven e-consultancy rooted in data analytics. We serve leading and aspiring B2B and B2C brands by leveraging our proven expertise in strategy, design, development, marketing services & operations. We deliver creative solutions that accelerate our clients' ability to grow marketing share more profitably while strengthening their customer relationships.