While the majority of sales still happen in a brick-and-mortar store, the largest growth is in direct-to-consumer.
According to Forrester, 43% of consumers prefer to purchase a product directly from the brand rather than a retailer or distributor.
Retailers and online marketplaces, like Amazon, help brands reach new segments and acquire customers. However, these channels are reluctant to share customer and product data, leaving brands with little influence over the shopping experience. The solution? A customer-first direct-to-consumer (DTC) model.
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