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New Report -- How
Manufacturing
Companies Can Win
Over the Modern
Consumer

Strategies and insights to 
pivot the customer experience

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Manufacturing Brands' Top Trends & Challenges

Manufacturing Brands' Top Trends & Challenges

Learn what's shaping the manufacturing industry and how to stay one step ahead of the competition.

Attract Consumers with a Direct-To-Consumer Channel

Attract Consumers with a Direct-To-Consumer Channel

Discover the 3 areas manufacturing companies need to focus on to attract & retain loyal customers.

Take Action: What You Can Do This Month

Take Action: What You Can Do This Month

Implement 7 simple, actionable steps to start moving in the right direction. 

How to attract consumers with a DTC channel

Customer-centric strategies, well-known in the B2C world, are changing the landscape of B2B manufacturing companies. In many ways, manufacturing companies are more technologically advanced than consumer-facing brands but struggle to translate that to the digital customer experience. However, industry-leading manufacturing companies are responding to intensified competition and evolving customer needs, pushing the standard for others in the industry. In fact, 79% of companies with a global footprint have started an Industrial Internet of Things (IIoT) initiative and are investing in digital transformation, according to IDC.

How Manufacturing Companies Can Win Over the Modern Consumer

Learn More About Blue Acorn iCi

Born from the minds of engineers, data scientists, commerce experts, designers, and strategists. Blue Acorn iCi is a leading independent digital customer experience company that solves problems and delivers results. The first company of its kind to pioneer what's possible through the convergence of analytics, digital commerce, customer experience, and full-service commerce offerings.