Le Creuset customers are often invested in and loyal to their favorite color. The new site's "Find Your Color" feature allowed for shopping by color.
After struggling to showcase product versatility, Le Creuset's new site made it easy for content managers to create, manage and promote recipes that show off each product's versatility.
In 2013, Le Creuset team chose to partner with Blue Acorn iCi to design and develop a new ecommerce site, and have since continued to work with the agency to continually build a better online experience for Le Creuset customers.
“While our loyal customers would argue that Le Creuset produces their favorite cookware on the planet, few would offer similar praise for our old website. We had a lot of initiatives to grow our brand presence, but there was such a strong disconnect between the value we were providing with products and the value we were providing with our site. That’s when we started looking for a partner.” - Rick Dewalk, Ecommerce Technology Manager, Le Creuset
Born from the minds of engineers, data scientists, commerce experts, designers, and strategists. Blue Acorn iCi is a leading independent digital customer experience company that solves problems and delivers results. The first company of its kind to pioneer what's possible through the convergence of analytics, digital commerce, customer experience, and full-service commerce offerings.