Crane Stationery 
Case Study

Bringing a 200-year-old
brand into the 21st century.

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b2b portal

A Better B2B Experience

With a large portion of Crane's business coming from B2B, their new site leverages an easy to use B2B portal.

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The Power of Personalized Experiences

Using Magento 2's merchandising options, the Crane site now shows relevant content to different customer groups.

Custom Buying Experiences

By creating custom buying experiences for weddings, gifts, and retailers, the new Crane site drives brand awareness and purchase intent.

Launching a new site with personalized products, revamped UX and a B2B portal

Crane Stationery, a 216-year-old stationery manufacturer, provides luxury-quality paper products under the Crane, William Arthur, Truly Weddings, and Vera Wang Papers brands. In addition to reselling its products through an independent retailer channel and direct to consumer through its ecommerce site, Crane also manufacturers products for certain third parties. In 2017, the company partnered with Blue Acorn iCi and Magento to create a site that not only drives direct to consumer sales, brand awareness and purchase intent but also simplifies ordering and reordering through a B2B portal.

Case Study | Crane Stationery

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Born from the minds of engineers, data scientists, commerce experts, designers, and strategists. Blue Acorn iCi is a leading independent digital customer experience company that solves problems and delivers results. The first company of its kind to pioneer what's possible through the convergence of analytics, digital commerce, customer experience, and full-service commerce offerings.